SEO & AEO Lead
helping brands get found and chosen.

I grow qualified organic traffic, leads and revenue for eCommerce, B2B and agency brands — in Google and in AI answers.

See the wins Read a case study

Portrait of Stefan Tasevski — SEO Lead · Socially Powerful

LinkedIn Email Articles Case study

3×organic impressions, 6K → 18K; daily clicks 90 → 300

+180%organic inbound leads from link building, PR & technical SEO

+65%qualified B2B leads in 12 months

#1for “tyres online” — a high-intent eCommerce head term

Teams & brands I’ve grown with

Results

/Selected wins

Real numbers from real retainers. Each win started with a commercial goal, not a keyword list.

Featured case study

Case study · eCommerce · Germany

298keywords in Google’s top 3 · 20×+ buyer traffic

German DIY eCommerce brand — from 15 to 298 top-3 rankings

Content strategy revamp, link building and PR grew transactional traffic 20×+ (under 1K → 22.4K visits / month) and put the brand into AI answers.

Content strategyLink buildingSEO / AEO

Case study · eCommerce

🔍 tyres online

Tyres Online — Buy Tyres Online in UAE

Compare tyre prices…

Tyre shop near you…

#1for “tyres online”

Tyres Online — ranking #1 for the money term in 3 months

+45% organic traffic and +18% online tyre sales after technical fixes, product-page work and content.

eCommerceTechnical SEODubai, UAE

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More wins [7]

Agency · Authority DR 60→70

80+ high-authority backlinks in 6 months

B2B · Inbound +65%

qualified leads in 12 months · +40% MQL→SQL

AEO · Local Cited

in AI answers for 2 local businesses

Local service clients

B2B · Content 3×

search impressions · clicks 90 → 300 a day

B2B client

DTC · SEO × CRO +38%

CTR from review counts · +24% conversion rate

B2B SaaS · BOFU 40+

high-authority backlinks for bottom-of-funnel pages

Retail · Local + PPC +66%

paid traffic · +28% organic · +50% local visibility

Expertise

/Expertise

Making brands the answer, not just a blue link. Entity clarity, citations, structured data and expert content that ChatGPT, Perplexity, Gemini and Google AI Overviews pick up and recommend.

AI citation audits
Entity & brand mentions
Schema markup
Answer-first content
Review signals

Full-site audits turned into developer-ready tickets. Crawl errors, indexation, internal linking, schema issues and site-speed bottlenecks — fixed with the dev team, not just reported.

Crawl & indexation
Core Web Vitals
Internal linking
Migrations
Structured data

Intent-led content for product, category and solution pages that attracts buyers and moves them toward conversion. Former editor of a 50+ articles/week publication.

Keyword research
Topic clusters
Copywriting
Editorial ops
BOFU pages

Relevant, relationship-driven authority. Outreach, expert-led content and PR campaigns that moved DR 60 → 70 and lifted inbound leads by 180%.

Outreach
Digital PR
Expert content
Authority audits

Shopify and WordPress SEO, product and category optimisation, and Google Shopping & Search campaigns tuned for ROAS (+40%) and lower cost per conversion (−25%).

Shopify SEO
WordPress SEO
Google Shopping
Google & Bing Ads
Paid social

Experience

/Experience

10+ years · 4+ teams led

Socially Powerful
SEO Lead
Leading SEO and AEO for global brands at a social-first creative agency.
Jun 2026 — Now
Wavesy
AEO / SEO Lead
SEO × CRO for DTC, SaaS & eCom — +38% CTR, +24% CR
Feb 2025 — Jun 2026
HUEMOR
SEO Lead
DR 60 → 70, 80+ backlinks, +37% traffic to key pages
Nov 2022 — Feb 2025
FieldRoutes | ServiceTitan
SEO / Paid Search Specialist
BOFU keyword strategy, 40+ high-authority backlinks
Feb 2020 — Nov 2022
Devine Solutions Group
Director of Inbound Marketing
+65% qualified leads, +50% organic, +40% MQL→SQL
Oct 2018 — Nov 2021
Tyres Online
Organic & Paid Search
#1 “tyres online”, +45% organic, +40% ROAS
May 2018 — Jun 2021
Stop & Go
Organic & Paid Search
+28% organic, +66% paid, $70K+ PPC managed
May 2018 — Jun 2021
DCForecasts
Content Strategist & Editor
50+ articles a week, +70% traffic in 12 months
Jul 2016 — Jul 2020

50+

independent SEO projects delivered alongside these roles since 2015, as a freelancer, consultant and white-label partner for eCommerce, B2B & SaaS, agencies and local businesses.

Have a project?

Insights

/Latest from the blog

My take on SEO, AEO and organic growth.

Understand the Click Before You Chase It

November’s Search Console click spikes are a reminder: understand who is behind a traffic jump before it steers budget. Five filters to investigate any spike.

6 Nov 2026 · 6 min read

AI Knows What Your Brand Does, but Not Who It’s For

AI assistants often know what a brand does but not who it is for. Eight steps to make your audience, capabilities and evidence clear to AI search and buyers.

15 Oct 2026 · 7 min read

Your Next SEO Win Could Be an Internal Link

Internal links are the connections you fully control. How to find the right pages to link, place links where the need appears, and write anchor text that keeps its promise.

5 Sep 2026 · 6 min read

All posts

Writing

/Published

Guest articles for industry publications.

EnvatoNov 2024

GA4 Semrush HubSpot Marketo

Shopify

WordPress

ChatGPT

Perplexity

SEO & AEO Lead
helping brands get found and chosen.

/Selected wins

German DIY eCommerce brand — from 15 to 298 top-3 rankings