Insights
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My take on SEO, AEO and organic growth — what actually moves rankings, AI citations and revenue.
Understand the Click Before You Chase It
November’s Search Console click spikes are a reminder: understand who is behind a traffic jump before it steers budget. Five filters to investigate any spike.
· 6 min readGoogle Search ConsoleAnalytics
AI Knows What Your Brand Does, but Not Who It’s For
AI assistants often know what a brand does but not who it is for. Eight steps to make your audience, capabilities and evidence clear to AI search and buyers.
· 7 min readAEOAI search
Your Next SEO Win Could Be an Internal Link
Internal links are the connections you fully control. How to find the right pages to link, place links where the need appears, and write anchor text that keeps its promise.
· 6 min readInternal linkingContent strategy