:root{
  --bg:#f4f4f2; --paper:#ffffff; --ink:#0d0d0d; --ink-2:#3b3b3b; --muted:#8a8a86;
  --line:#e3e3df; --dark:#0f0f0f; --dark-2:#1a1a1a; --dark-line:#2a2a2a;
  --accent:#c8f169; --green:#22c55e;
  --display:"Archivo",system-ui,sans-serif; --body:"Inter Tight","Inter",system-ui,sans-serif;
  --r:20px; --gutter:clamp(16px,4vw,48px); --max:1320px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{background:var(--bg);color:var(--ink);font-family:var(--body);font-size:16px;line-height:1.55;-webkit-font-smoothing:antialiased;overflow-x:hidden}
a{color:inherit;text-decoration:none}
img{display:block;max-width:100%}
.wrap{max-width:var(--max);margin:0 auto;padding:0 var(--gutter)}
.mono{font-family:ui-monospace,"SF Mono",Menlo,monospace;font-size:.72em;color:var(--muted);letter-spacing:.02em}

/* ---------- NAV ---------- */
.nav{position:sticky;top:0;z-index:50;padding:14px 0;transition:background .3s,backdrop-filter .3s}
.nav.scrolled{background:rgba(244,244,242,.82);backdrop-filter:blur(14px);border-bottom:1px solid var(--line)}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;gap:24px}
.status{display:inline-flex;align-items:center;gap:10px;background:var(--paper);padding:9px 16px;border-radius:99px;font-size:14px;font-weight:500;box-shadow:0 8px 24px -12px rgba(0,0,0,.18)}
.dot{width:8px;height:8px;border-radius:50%;background:var(--green);box-shadow:0 0 0 0 rgba(34,197,94,.6);animation:pulse 2s infinite}
@keyframes pulse{70%{box-shadow:0 0 0 8px rgba(34,197,94,0)}100%{box-shadow:0 0 0 0 rgba(34,197,94,0)}}
.nav ul{display:flex;gap:clamp(18px,3vw,44px);list-style:none;font-size:15px;font-weight:500}
.nav ul a{position:relative}
.nav ul a sup{font-family:ui-monospace,monospace;font-size:10px;color:var(--muted);margin-left:4px;vertical-align:super}
.nav ul a::after{content:"";position:absolute;left:0;bottom:-4px;height:1px;width:0;background:currentColor;transition:width .3s}
.nav ul a:hover::after{width:100%}
.btn{display:inline-flex;align-items:center;gap:10px;background:var(--ink);color:#fff;padding:12px 20px;border-radius:99px;font-weight:600;font-size:15px;transition:transform .25s,background .25s;border:0;cursor:pointer;white-space:nowrap}
.btn:hover{transform:translateY(-2px)}
.btn svg{width:14px;height:14px;transition:transform .25s}
.btn:hover svg{transform:rotate(45deg)}
.btn.ghost{background:transparent;color:var(--ink);border:1px solid var(--line);background:var(--paper)}
.btn.lime{background:var(--accent);color:var(--ink)}
.menu-btn{display:none}

/* ---------- HERO ---------- */
.hero{position:relative;padding:clamp(32px,6vw,72px) 0 0;background:var(--paper);overflow:hidden;border-radius:0 0 32px 32px}
.hero-name{font-family:var(--display);font-weight:900;text-transform:uppercase;line-height:.82;letter-spacing:-.03em;font-size:clamp(56px,8.7vw,150px);display:flex;flex-wrap:nowrap;justify-content:space-between;gap:0 .14em;position:relative;z-index:1}
.hero-name .outline{color:transparent;-webkit-text-stroke:2px var(--ink)}
.hero-name .solid{margin-left:auto}
@media (max-width:680px){.hero-name{flex-wrap:wrap}}
.hero-grid{display:grid;grid-template-columns:1fr minmax(320px,540px) 1fr;gap:24px;align-items:end;margin-top:clamp(-40px,-2vw,-12px);position:relative;z-index:2}
.hero-copy h1{font-size:clamp(24px,2.4vw,32px);font-weight:700;letter-spacing:-.02em;line-height:1.15}
.hero-copy p{color:var(--ink-2);margin:14px 0 26px;max-width:380px;font-size:17px}
.hero-copy .cta{display:flex;gap:10px;flex-wrap:wrap}
.portrait{position:relative;margin:0}
.portrait img{width:100%;height:auto;display:block;-webkit-mask-image:linear-gradient(90deg,transparent 0,#000 9%,#000 91%,transparent 100%);mask-image:linear-gradient(90deg,transparent 0,#000 9%,#000 91%,transparent 100%)}
.portrait .tag{position:absolute;right:-6px;bottom:22%;background:var(--ink);color:#fff;box-shadow:0 10px 24px -10px rgba(0,0,0,.4);font-size:12px;padding:7px 12px;border-radius:99px;border:1px solid rgba(255,255,255,.18)}
.socials{display:flex;flex-direction:column;align-items:flex-end;gap:10px;padding-bottom:40px}
.pill{display:inline-flex;align-items:center;gap:10px;background:var(--paper);border:1px solid var(--line);padding:10px 18px;border-radius:99px;font-size:14px;font-weight:500;transition:all .25s}
.pill:hover{background:var(--ink);color:#fff;border-color:var(--ink)}
.pill svg{width:16px;height:16px}
.hero-copy{padding-bottom:56px}
.socials{padding-bottom:56px}
.stats-band{padding:8px 0 0}
.stats-band .stats{border-top:0;border-bottom:1px solid var(--line)}

/* ---------- STATS ---------- */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1px solid var(--line)}
.stat{padding:28px 24px 30px;border-right:1px solid var(--line)}
.stat:last-child{border-right:0}
.stat b{display:block;font-family:var(--display);font-size:clamp(36px,4vw,56px);line-height:1;letter-spacing:-.03em;font-weight:800}
.stat span{display:block;color:var(--ink-2);font-size:14px;margin-top:10px;max-width:220px}

/* ---------- LOGOS ---------- */
.logos{padding:56px 0 48px}
.logos .label{text-align:center;color:var(--muted);font-size:13px;letter-spacing:.14em;text-transform:uppercase;margin-bottom:28px}
.marquee{overflow:hidden;-webkit-mask:linear-gradient(90deg,transparent,#000 10%,#000 90%,transparent);mask:linear-gradient(90deg,transparent,#000 10%,#000 90%,transparent)}
.marquee-track{display:flex;gap:64px;width:max-content;animation:scroll 40s linear infinite;align-items:center}
.marquee:hover .marquee-track{animation-play-state:paused}
@keyframes scroll{to{transform:translateX(-50%)}}
.wm{white-space:nowrap;color:#1b1b1b;opacity:.55;transition:opacity .3s;font-size:26px;display:flex;align-items:center;gap:8px}
.wm:hover{opacity:1}

/* ---------- SECTIONS ---------- */
section{position:relative;overflow-x:clip}
html,body{overflow-x:clip}
.sec{padding:clamp(72px,10vw,130px) 0}
.sec-head{position:relative;text-align:center;margin-bottom:56px}
.wmk{position:absolute;inset:auto 0 30%;font-family:var(--display);font-weight:900;font-size:clamp(70px,14vw,200px);line-height:.8;color:transparent;-webkit-text-stroke:1px rgba(0,0,0,.08);pointer-events:none;text-transform:uppercase;letter-spacing:-.02em;white-space:nowrap;text-align:center}
.sec-title{position:relative;font-family:var(--display);font-weight:800;font-size:clamp(34px,5vw,64px);letter-spacing:-.03em;text-transform:uppercase;line-height:1}
.sec-sub{color:var(--ink-2);max-width:520px;margin:16px auto 0}
.sec-head.left{text-align:left}
.sec-head.left .wmk{text-align:left}
.sec-head.left .sec-sub{margin-left:0}

/* ---------- WORK ---------- */
.filters{display:flex;justify-content:space-between;align-items:center;gap:16px;margin-bottom:28px;flex-wrap:wrap}
.tabs{display:flex;gap:6px;flex-wrap:wrap}
.tab{background:transparent;border:1px solid transparent;padding:8px 16px;border-radius:99px;font:500 14px var(--body);cursor:pointer;color:var(--ink-2);transition:all .2s}
.tab:hover{color:var(--ink)}
.tab.active{background:var(--paper);border-color:var(--line);color:var(--ink);box-shadow:0 6px 16px -10px rgba(0,0,0,.2)}
.grid{display:grid;grid-template-columns:repeat(2,1fr);gap:24px}
.card{background:var(--paper);border-radius:var(--r);padding:12px 12px 20px;transition:transform .35s cubic-bezier(.2,.8,.2,1),box-shadow .35s;display:flex;flex-direction:column}
.card:hover{transform:translateY(-6px);box-shadow:0 30px 60px -30px rgba(0,0,0,.25)}
.card.hide{display:none}
.thumb{position:relative;border-radius:14px;overflow:hidden;aspect-ratio:16/10;background:var(--dark);color:#fff;padding:22px;display:flex;flex-direction:column;justify-content:space-between}
.thumb .badge{align-self:flex-start;font-size:10px;letter-spacing:.12em;text-transform:uppercase;background:rgba(255,255,255,.1);border:1px solid rgba(255,255,255,.14);padding:5px 10px;border-radius:99px}
.thumb .metric{font-family:var(--display);font-weight:900;font-size:clamp(48px,6vw,84px);line-height:.9;letter-spacing:-.04em;position:relative;z-index:2}
.thumb .metric small{display:block;font-family:var(--body);font-size:14px;font-weight:500;letter-spacing:0;color:rgba(255,255,255,.62);margin-top:10px}
.thumb svg.chart{position:absolute;right:0;bottom:0;width:72%;height:70%;z-index:1}
.thumb .go{position:absolute;top:18px;right:18px;width:44px;height:44px;border-radius:50%;background:#fff;color:var(--ink);display:grid;place-items:center;transform:scale(.6);opacity:0;transition:all .3s;z-index:3}
.card:hover .go{transform:scale(1);opacity:1}
.thumb.lime{background:var(--accent);color:var(--ink)}
.thumb.lime .badge{background:rgba(0,0,0,.06);border-color:rgba(0,0,0,.12)}
.thumb.lime .metric small{color:rgba(0,0,0,.6)}
.thumb.light{background:#e9e9e5;color:var(--ink)}
.thumb.light .badge{background:rgba(0,0,0,.05);border-color:rgba(0,0,0,.1)}
.thumb.light .metric small{color:var(--ink-2)}
.serp{position:absolute;right:18px;bottom:18px;width:58%;background:#fff;border-radius:10px;padding:12px 14px;color:#202124;font-size:11px;box-shadow:0 20px 40px -20px rgba(0,0,0,.5);z-index:1}
.serp .q{border:1px solid #dfe1e5;border-radius:99px;padding:5px 10px;margin-bottom:10px;display:flex;gap:6px;align-items:center}
.serp .r{margin-top:8px}
.serp .r u{text-decoration:none;color:#1a0dab;font-size:12.5px;display:block}
.serp .r .ln{height:5px;background:#eee;border-radius:3px;margin-top:4px}
.serp .r.top{background:#f1f8e1;margin:8px -6px 0;padding:6px;border-radius:6px}
.ai{position:absolute;right:18px;bottom:18px;width:60%;background:#161616;border:1px solid #2b2b2b;border-radius:12px;padding:12px 14px;font-size:11.5px;color:#ddd;z-index:1}
.ai .h{display:flex;align-items:center;gap:6px;color:#999;font-size:10.5px;margin-bottom:8px}
.ai mark{background:rgba(200,241,105,.18);color:var(--accent);padding:0 3px;border-radius:3px}
.ai .cite{display:inline-block;background:#262626;border-radius:99px;padding:2px 8px;margin-top:8px;font-size:10px;color:#bbb}
.card h3{font-size:19px;font-weight:600;letter-spacing:-.01em;margin:18px 8px 4px;line-height:1.3}
.card p{color:var(--ink-2);font-size:14.5px;margin:0 8px}
.chips{display:flex;gap:6px;flex-wrap:wrap;margin:14px 8px 0}
.chip{font-size:12px;border:1px solid var(--line);padding:4px 10px;border-radius:99px;color:var(--ink-2)}

/* ---------- EXPERTISE ---------- */
.acc{border-top:1px solid var(--line)}
.acc-item{border-bottom:1px solid var(--line);transition:background .35s,color .35s;border-radius:4px}
.acc-head{width:100%;display:flex;justify-content:space-between;align-items:center;gap:20px;background:none;border:0;padding:30px 24px;cursor:pointer;text-align:left;color:inherit;font-family:var(--display);font-weight:700;text-transform:uppercase;font-size:clamp(24px,3.6vw,46px);letter-spacing:-.02em;line-height:1}
.acc-head .n{font-family:ui-monospace,monospace;font-size:13px;color:var(--muted);font-weight:400;margin-right:22px;vertical-align:middle}
.acc-head .ic{flex:none;width:40px;height:40px;display:grid;place-items:center;transition:transform .35s}
.acc-body{display:grid;grid-template-rows:0fr;transition:grid-template-rows .45s cubic-bezier(.2,.8,.2,1)}
.acc-body>div{overflow:hidden}
.acc-inner{display:grid;grid-template-columns:1.2fr 1fr;gap:32px;padding:0 24px 32px}
.acc-inner p{color:inherit;opacity:.75;max-width:520px}
.acc-inner ul{list-style:none;display:flex;flex-wrap:wrap;gap:8px;align-content:flex-start}
.acc-inner li{font-size:13px;border:1px solid rgba(255,255,255,.2);padding:6px 12px;border-radius:99px}
.acc-item.open{background:var(--dark);color:#fff}
.acc-item.open .acc-body{grid-template-rows:1fr}
.acc-item.open .ic{transform:rotate(45deg)}
.icons-row{display:flex;gap:14px;margin-top:18px;align-items:center}
.icons-row img{width:22px;height:22px;filter:invert(1);opacity:.85}

/* ---------- EXPERIENCE ---------- */
.dark{background:var(--dark);color:#fff;border-radius:32px}
.dark .wmk{-webkit-text-stroke:1px rgba(255,255,255,.08)}
.dark .sec-sub{color:#a3a3a3}
.xp-head{display:flex;justify-content:space-between;align-items:flex-end;gap:20px;margin-bottom:40px;position:relative}
.xp-head .yrs{color:#a3a3a3;font-size:15px}
.xp-list{list-style:none;border-top:1px solid var(--dark-line)}
.xp{display:grid;grid-template-columns:1.1fr 1.4fr auto;gap:24px;align-items:center;padding:24px 8px;border-bottom:1px solid var(--dark-line);transition:padding .3s,background .3s}
.xp:hover{padding-left:20px;padding-right:20px;background:var(--dark-2)}
.xp .co{font-weight:600;font-size:18px}
.xp .role{color:#a3a3a3;font-size:14px;margin-top:2px}
.xp .win{color:#cfcfcf;font-size:14.5px}
.xp .win b{color:var(--accent);font-weight:600}
.xp .when{color:#a3a3a3;font-size:14px;white-space:nowrap;text-align:right}
.xp.now .co::after{content:"Current";margin-left:10px;font-size:11px;font-weight:600;background:var(--accent);color:var(--ink);padding:3px 8px;border-radius:99px;vertical-align:middle}

/* ---------- WRITING ---------- */
.posts{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.post{background:var(--paper);border-radius:var(--r);padding:26px;display:flex;flex-direction:column;justify-content:space-between;min-height:220px;transition:transform .3s}
.post:hover{transform:translateY(-4px)}
.post .pub{display:flex;justify-content:space-between;color:var(--muted);font-size:13px}
.post h4{font-size:20px;line-height:1.3;letter-spacing:-.01em;font-weight:600;margin-top:40px}

/* ---------- TOOLS ---------- */
.tools{display:flex;flex-wrap:wrap;justify-content:center;gap:10px;margin-top:40px}
.tools .pill img{width:16px;height:16px}

/* ---------- CTA / FOOTER ---------- */
.cta-sec{text-align:center;padding:clamp(80px,12vw,150px) 0 60px;background:linear-gradient(180deg,var(--bg),#e8e8e4)}
.cta-sec h2{font-family:var(--display);font-weight:800;text-transform:uppercase;font-size:clamp(38px,6.4vw,92px);letter-spacing:-.035em;line-height:.95;margin:24px auto 18px;max-width:1000px}
.cta-sec p{color:var(--ink-2);max-width:520px;margin:0 auto 30px}
.cta-row{display:flex;gap:10px;justify-content:center;flex-wrap:wrap}
.foot{display:flex;justify-content:space-between;align-items:center;gap:12px;flex-wrap:wrap;margin-top:90px}
.me{display:inline-flex;align-items:center;gap:10px;background:var(--ink);color:#fff;padding:6px 18px 6px 6px;border-radius:99px;font-size:14px;font-weight:500}
.me img{width:32px;height:32px;border-radius:50%;object-fit:cover;object-position:50% 0;background:#e8e8e4}
.copy{text-align:center;color:var(--muted);font-size:13px;margin-top:28px}

/* ---------- reveal ---------- */
.rv{opacity:0;transform:translateY(28px);transition:opacity .9s cubic-bezier(.2,.8,.2,1),transform .9s cubic-bezier(.2,.8,.2,1)}
.rv.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.rv{opacity:1;transform:none}.marquee-track{animation:none}html{scroll-behavior:auto}}

/* ---------- CASE STUDY ---------- */
.cs-top{display:flex;justify-content:space-between;align-items:center;padding:20px 0}
.cs-hero{display:grid;grid-template-columns:1.4fr 1fr;gap:48px;padding:40px 0 56px}
.cs-hero h1{font-family:var(--display);font-weight:800;font-size:clamp(40px,6vw,80px);letter-spacing:-.035em;line-height:.95;margin:18px 0 18px}
.cs-hero h1 em{font-style:normal;font-family:var(--body);font-weight:400;font-size:.32em;color:var(--muted);letter-spacing:0;vertical-align:middle;margin-left:8px}
.cs-hero .lead{font-size:18px;color:var(--ink-2);max-width:560px;margin-bottom:28px}
.meta{display:grid;gap:22px;align-content:start;text-align:right}
.meta dt{color:var(--muted);font-size:13px}
.meta dd{font-size:18px;font-weight:600;margin-top:2px}
.meta .tl{display:flex;gap:8px;justify-content:flex-end;margin-top:6px}
.meta .tl img{width:34px;height:34px;padding:8px;background:var(--paper);border-radius:10px;border:1px solid var(--line)}
.panel{background:var(--paper);border-radius:24px;padding:12px;margin-bottom:28px}
.panel-in{border-radius:16px;background:var(--dark);color:#fff;padding:clamp(24px,4vw,48px);position:relative;overflow:hidden}
.results{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--dark-line);border-radius:14px;overflow:hidden;margin-top:36px}
.results div{background:var(--dark);padding:24px}
.results b{font-family:var(--display);font-size:clamp(34px,4vw,54px);letter-spacing:-.03em;line-height:1;display:block;color:var(--accent)}
.results span{color:#a3a3a3;font-size:14px;display:block;margin-top:10px}
.bigchart{width:100%;height:auto;margin-top:8px}
.note{max-width:860px;margin:0 auto 28px;background:var(--paper);border:1px solid var(--line);border-radius:16px;padding:22px 26px;font-size:17px}
.story{display:grid;grid-template-columns:260px 1fr;gap:40px;padding:56px 0;border-top:1px solid var(--line)}
.story h2{font-family:var(--display);text-transform:uppercase;font-size:22px;letter-spacing:-.01em}
.story h2 .mono{display:block;margin-bottom:6px}
.story .txt p{font-size:18px;color:var(--ink-2);max-width:720px}
.story .txt p+p{margin-top:16px}
.steps{display:grid;grid-template-columns:repeat(2,1fr);gap:16px;margin-top:26px}
.step{background:var(--paper);border-radius:16px;padding:22px;border:1px solid var(--line)}
.step .k{width:34px;height:34px;border-radius:10px;background:var(--accent);display:grid;place-items:center;font-weight:700;font-size:14px;margin-bottom:14px}
.step h3{font-size:17px;margin-bottom:6px}
.step p{font-size:15px!important;color:var(--ink-2)}
.quote{font-family:var(--display);font-size:clamp(24px,3vw,38px);letter-spacing:-.02em;line-height:1.15;font-weight:600;max-width:900px}

/* ---------- RESPONSIVE ---------- */
@media (max-width:1000px){
  .nav ul{display:none}
  .hero-grid{grid-template-columns:1fr 1fr}
  .portrait{grid-column:2;grid-row:1 / span 2;max-width:420px;justify-self:end;width:100%}
  .hero-copy{grid-column:1;grid-row:1;padding-bottom:0}
  .socials{grid-column:1;grid-row:2;align-items:flex-start;flex-direction:row;flex-wrap:wrap;padding-bottom:28px}
  .stats{grid-template-columns:repeat(2,1fr)}
  .stat:nth-child(2){border-right:0}
  .stat:nth-child(-n+2){border-bottom:1px solid var(--line)}
  .posts{grid-template-columns:1fr}
  .xp{grid-template-columns:1fr auto}
  .xp .win{grid-column:1 / -1;grid-row:2}
  .acc-inner{grid-template-columns:1fr}
  .cs-hero{grid-template-columns:1fr}
  .meta{text-align:left;grid-template-columns:repeat(3,1fr)}
  .meta .tl{justify-content:flex-start}
  .results{grid-template-columns:repeat(2,1fr)}
  .story{grid-template-columns:1fr;gap:16px}
}
@media (max-width:680px){
  .status{font-size:12.5px;padding:8px 12px}
  .nav .btn{padding:10px 14px;font-size:14px}
  .hero-name{font-size:clamp(48px,17vw,110px)}
  .hero-name .outline{-webkit-text-stroke:1.4px var(--ink)}
  .hero-grid{grid-template-columns:1fr;margin-top:24px;gap:24px}
  .portrait{grid-column:1;grid-row:auto;max-width:none;justify-self:stretch;order:3;margin:0 -8px}
  .portrait .tag{right:8px;bottom:18%} .socials{padding-bottom:0}
  .hero-copy,.socials{grid-column:1;grid-row:auto}
  .grid{grid-template-columns:1fr}
  .stat{padding:22px 16px}
  .acc-head{padding:24px 8px}
  .acc-inner{padding:0 8px 24px}
  .acc-head .n{display:none}
  .serp,.ai{width:70%}
  .meta{grid-template-columns:1fr 1fr}
  .steps{grid-template-columns:1fr}
  .results{grid-template-columns:1fr 1fr}
  .results div{padding:18px}
}

/* ---------- BLOG ---------- */
.post-list{display:flex;flex-direction:column;border-top:1px solid var(--line)}
.post-row{display:grid;grid-template-columns:140px 1fr 44px;gap:24px;align-items:start;padding:28px 8px;border-bottom:1px solid var(--line);transition:background .3s,padding .3s}
.post-row:hover{background:var(--paper);padding-left:20px;padding-right:20px}
.post-row h2,.post-row h3{font-family:var(--display);font-weight:700;font-size:clamp(22px,2.4vw,30px);letter-spacing:-.02em;line-height:1.15}
.post-row p{color:var(--ink-2);margin-top:8px;max-width:680px}
.post-row .mono{padding-top:8px;font-size:13px}
.go-ic{width:44px;height:44px;border-radius:50%;border:1px solid var(--line);display:grid;place-items:center;transition:all .3s}
.post-row:hover .go-ic{background:var(--ink);color:#fff;transform:rotate(45deg)}
.post-page{max-width:760px;margin:0 auto;padding:40px 0 20px}
.post-crumb{font-size:13px}
.post-head h1{font-family:var(--display);font-weight:800;font-size:clamp(36px,5.4vw,64px);letter-spacing:-.035em;line-height:1;margin:18px 0 16px}
.post-head .lead{font-size:20px;color:var(--ink-2)}
.byline{display:flex;align-items:center;gap:12px;margin:28px 0 8px;padding-bottom:28px;border-bottom:1px solid var(--line)}
.byline img,.author-box img{width:44px;height:44px;border-radius:50%;object-fit:cover;object-position:50% 0;background:#e8e8e4}
.byline b{display:block;font-size:15px}
.byline span{color:var(--muted);font-size:14px}
.prose{font-size:18.5px;line-height:1.75;color:#222;padding-top:12px}
.prose>*+*{margin-top:1.1em}
.prose h2{font-family:var(--display);font-size:30px;letter-spacing:-.02em;line-height:1.15;margin-top:1.8em}
.prose h3{font-size:22px;letter-spacing:-.01em;margin-top:1.5em}
.prose a{text-decoration:underline;text-decoration-color:var(--accent);text-decoration-thickness:3px;text-underline-offset:3px}
.prose ul,.prose ol{padding-left:1.3em}
.prose li+li{margin-top:.4em}
.prose blockquote{border-left:4px solid var(--accent);padding:6px 0 6px 20px;font-family:var(--display);font-size:24px;line-height:1.3;color:var(--ink)}
.prose code{background:#ebebe6;padding:2px 6px;border-radius:6px;font-size:.88em}
.prose pre{background:var(--dark);color:#eee;padding:20px;border-radius:14px;overflow:auto;font-size:14px}
.prose pre code{background:none;padding:0}
.prose img{border-radius:14px;margin:1.6em auto}
.prose table{width:100%;border-collapse:collapse;font-size:16px}
.prose th,.prose td{border-bottom:1px solid var(--line);padding:10px 8px;text-align:left}
.prose hr{border:0;border-top:1px solid var(--line);margin:2.4em 0}
.author-box{display:flex;gap:16px;align-items:flex-start;margin-top:56px;padding:24px;background:var(--paper);border-radius:var(--r)}
.author-box p{color:var(--ink-2);font-size:15px;margin:4px 0 8px}
@media (max-width:680px){.post-row{grid-template-columns:1fr;gap:6px}.go-ic{display:none}.prose{font-size:17px}}

/* ---------- CLIENT LOGOS ---------- */
.wm-logo img{height:var(--h,36px);width:auto;filter:brightness(0);transition:filter .3s}
.wm-logo:hover img{filter:none}
.cs-logo{height:48px;width:auto;margin-bottom:18px}
@media (max-width:680px){.wm-logo img{height:calc(var(--h,36px)*.8)}}
/* logos in experience rows (white on dark) and in win cards */
.xp{grid-template-columns:150px 1fr 1.3fr auto}
.xp-logo{display:flex;align-items:center;height:48px}
.xp-logo img{height:var(--h,28px);width:auto;max-width:140px;object-fit:contain;filter:brightness(0) invert(1);opacity:.85;transition:opacity .3s}
.xp:hover .xp-logo img{opacity:1}
.card{position:relative}
.card-logo{position:absolute;right:20px;bottom:20px;height:var(--h,24px);width:auto;max-width:130px;object-fit:contain;filter:brightness(0);opacity:.6;transition:filter .3s,opacity .3s}
.card:hover .card-logo{filter:none;opacity:1}
.card:has(.card-logo) .chips{margin-right:150px}
@media (max-width:1000px){.xp{grid-template-columns:120px 1fr auto}.xp .win{grid-column:2 / -1;grid-row:2}.xp-logo{grid-row:1 / span 2}}
@media (max-width:680px){.xp{grid-template-columns:84px 1fr;gap:6px 14px}.xp .when{grid-column:2;text-align:left}.xp .win{grid-column:2;grid-row:auto}.xp-logo{grid-row:1 / span 3;align-self:start;height:auto;align-items:flex-start;padding-top:6px}.xp-logo img{max-width:80px;height:calc(var(--h,28px)*.8)}.card-logo{max-width:100px}.card:has(.card-logo) .chips{margin-right:110px}}

/* ---------- CASE STUDY: German eCommerce ---------- */
.chip-strong{background:var(--ink);color:#fff;border-color:var(--ink);font-weight:500;padding:6px 12px;font-size:13px}
.cs-cover{padding:0!important}
.cs-cover>img{width:100%;height:auto;aspect-ratio:32/9;object-fit:cover;object-position:right center;display:block}
@media (max-width:680px){.cs-cover>img{aspect-ratio:2/1;object-position:65% center}.cs-cover-tag{white-space:nowrap;font-size:10px!important;padding:5px 10px}}
.cs-cover-tag{position:absolute;top:22px;left:24px;color:#cfcfcf!important;background:rgba(0,0,0,.35);backdrop-filter:blur(6px);padding:6px 12px;border-radius:99px;font-size:12px}
.cs-cover .results{margin:0;border-radius:0}
.shot{margin:28px 0;background:var(--paper);border:1px solid var(--line);border-radius:18px;padding:10px;overflow:hidden}
.shot img{width:100%;height:auto;border-radius:10px}
.shot figcaption{font-size:13px;color:var(--muted);padding:10px 6px 2px}
.table-wrap{overflow-x:auto;margin:22px 0;border:1px solid var(--line);border-radius:16px;background:var(--paper)}
.kw-table{width:100%;border-collapse:collapse;font-size:16px;min-width:480px}
.kw-table th{font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);font-weight:500;text-align:left;padding:14px 18px;border-bottom:1px solid var(--line)}
.kw-table td{padding:14px 18px;border-bottom:1px solid var(--line)}
.kw-table tr:last-child td{border-bottom:0}
.kw-table td:nth-child(n+2),.kw-table th:nth-child(n+2){text-align:right;white-space:nowrap}
.kw-table td b{display:inline-block;min-width:34px;text-align:center;background:var(--accent);border-radius:8px;padding:2px 8px}
.story blockquote.quote{border-left:4px solid var(--accent);padding-left:22px;margin-top:22px}
.thumb.photo{background-size:cover;background-position:center}
.thumb.photo::after{content:"";position:absolute;inset:0;background:linear-gradient(0deg,rgba(0,0,0,.55),transparent 60%)}
.thumb.photo .metric,.thumb.photo .badge{position:relative;z-index:2}
@media (max-width:680px){.cs-cover-tag{top:12px;left:12px}.kw-table{font-size:14px}}
.shot-pair{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.shot-pair .shot{margin:0}
@media (max-width:680px){.shot-pair{grid-template-columns:1fr}}
.cs-hero h1 em{display:block;margin:14px 0 0;line-height:1}

/* ---------- WINS: case studies row (3) + compact wins row (5 visible) ---------- */
.cases-row{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.cases-row .thumb{aspect-ratio:4/3}
.cases-row .thumb .metric{font-size:clamp(40px,4.2vw,64px)}
.cases-row .serp{width:66%;transform:scale(.82);transform-origin:top right;top:16px;right:14px;bottom:auto}
.cases-row .card h3{font-size:17px}
.cases-row .card p{font-size:14px}
.card-cta{background:var(--ink);color:#fff;padding:28px;justify-content:space-between;gap:24px;min-height:100%}
.card-cta .badge{align-self:flex-start;font-size:10px;letter-spacing:.12em;text-transform:uppercase;border:1px solid rgba(255,255,255,.2);padding:5px 10px;border-radius:99px}
.card-cta h3{font-family:var(--display);font-size:clamp(26px,2.4vw,34px)!important;line-height:1.05;letter-spacing:-.02em;margin:0 0 12px!important}
.card-cta p{color:rgba(255,255,255,.65)!important;margin:0!important}
.card-cta .btn{align-self:flex-start}
.wins-head{display:flex;justify-content:space-between;align-items:center;margin:40px 0 16px}
.wins-head h3{font-family:var(--display);font-size:22px;letter-spacing:-.01em}
.wins-head .mono{font-size:13px;margin-left:6px;vertical-align:middle}
.wins-nav{display:flex;gap:8px}
.wins-btn{width:40px;height:40px;border-radius:50%;border:1px solid var(--line);background:var(--paper);display:grid;place-items:center;cursor:pointer;color:var(--ink);transition:all .2s}
.wins-btn:hover{background:var(--ink);color:#fff;border-color:var(--ink)}
.wins-row{display:grid;grid-auto-flow:column;grid-auto-columns:calc((100% - 4*14px)/5);gap:14px;overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:none;padding-bottom:4px}
.wins-row::-webkit-scrollbar{display:none}
.win-tile{scroll-snap-align:start;background:var(--paper);border-radius:16px;padding:18px;display:flex;flex-direction:column;gap:8px;min-height:220px;transition:transform .3s,box-shadow .3s}
.win-tile:hover{transform:translateY(-4px);box-shadow:0 20px 40px -24px rgba(0,0,0,.25)}
.win-tile.hide,.card.hide{display:none}
.win-tag{font-size:10px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.win-metric{font-family:var(--display);font-weight:900;font-size:clamp(30px,2.6vw,40px);letter-spacing:-.03em;line-height:1;margin-top:6px}
.win-tile p{font-size:13.5px;color:var(--ink-2);line-height:1.4;flex:1}
.win-foot{border-top:1px solid var(--line);padding-top:12px;min-height:44px;display:flex;align-items:center}
.win-foot img{height:var(--h,20px);width:auto;max-width:100%;object-fit:contain;filter:brightness(0);opacity:.7;transition:filter .3s,opacity .3s}
.win-tile:hover .win-foot img{filter:none;opacity:1}
.win-who{font-size:13px;font-weight:600}
@media (max-width:1000px){
  .cases-row{grid-template-columns:none;grid-auto-flow:column;grid-auto-columns:46%;overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:none}
  .cases-row>*{scroll-snap-align:start}
  .wins-row{grid-auto-columns:30%}
}
@media (max-width:680px){
  .cases-row{grid-auto-columns:84%;gap:12px}
  .wins-row{grid-auto-columns:46%;gap:10px}
  .win-tile{min-height:200px;padding:16px}
  .wins-nav{display:none}
}
@media (max-width:680px){.filters>.btn{display:none}.win-metric{font-size:26px}.cases-row .thumb{aspect-ratio:16/10}}

/* ---------- EXPERIENCE: independent projects mention ---------- */
.xp-more{display:flex;align-items:center;gap:20px;margin-top:28px;padding:18px 22px;border:1px dashed var(--dark-line);border-radius:16px;color:#cfcfcf}
.xp-more b{font-family:var(--display);font-weight:900;font-size:34px;line-height:1;color:var(--accent);letter-spacing:-.03em;flex:none}
.xp-more p{font-size:14.5px;line-height:1.5;flex:1}
.xp-more-link{flex:none;display:inline-flex;align-items:center;gap:8px;font-size:14px;font-weight:500;color:#fff;border-bottom:1px solid rgba(255,255,255,.3);padding-bottom:2px}
.xp-more-link:hover{border-color:var(--accent);color:var(--accent)}
@media (max-width:680px){.xp-more{flex-wrap:wrap;gap:10px 14px;padding:16px}.xp-more p{flex-basis:100%;order:2}.xp-more-link{order:3}}
.prose pre{white-space:pre-wrap;word-break:break-word;line-height:1.6}
.prose pre code{font-size:14px}
/* tweet embed fallback (before X's script renders the card) */
.prose blockquote.twitter-tweet{font-family:var(--body);font-size:16px;line-height:1.5;border:1px solid var(--line);border-left:4px solid #111;background:var(--paper);border-radius:14px;padding:18px 20px;color:var(--ink-2);max-width:550px;margin:1.6em auto}
.prose blockquote.twitter-tweet a{font-weight:600}
.prose .twitter-tweet-rendered{margin:1.6em auto!important}

/* ---------- BLOG COVERS ---------- */
.post-row.has-cover{grid-template-columns:240px 1fr 44px;align-items:center}
.post-thumb{border-radius:14px;overflow:hidden;aspect-ratio:16/10;background:#0b0b0c}
.post-thumb svg,.post-thumb img,.post-cover svg,.post-cover img{display:block;width:100%;height:100%;object-fit:cover;transition:transform .5s cubic-bezier(.2,.8,.2,1)}
.post-row:hover .post-thumb svg,.post-row:hover .post-thumb img{transform:scale(1.04)}
.post-date{display:block;font-size:13px;margin-bottom:8px}
.post-cover{border-radius:20px;overflow:hidden;aspect-ratio:21/9;margin:8px 0 28px;background:#0b0b0c}
@media (max-width:680px){.post-row.has-cover{grid-template-columns:1fr}.post-thumb{aspect-ratio:16/9}.post-cover{aspect-ratio:16/9;border-radius:14px}}

/* ---------- AUTHOR BYLINE ON BLOG CARDS (E-E-A-T) ---------- */
.post-by{display:flex;align-items:center;gap:10px;margin-top:14px}
.post-by img{width:32px;height:32px;border-radius:50%;object-fit:cover;object-position:50% 0;background:#e8e8e4;flex:none}
.post-by b{display:block;font-size:14px;font-weight:600;line-height:1.2}
.post-by span{display:block;font-size:13px;color:var(--muted);line-height:1.3}

/* ---------- LINK MAP (internal linking examples) ---------- */
.prose .link-map{margin:1.8em 0;display:flex;flex-direction:column;gap:10px}
.lm-head{display:grid;grid-template-columns:1fr 36px 1fr 36px 1fr;font-family:ui-monospace,monospace;font-size:11px;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);padding:0 4px}
.lm-head span:nth-child(2){grid-column:3}.lm-head span:nth-child(3){grid-column:5}
.lm-row{display:grid;grid-template-columns:1fr 36px 1fr 36px 1fr;align-items:stretch}
.lm-cell{border-radius:14px;padding:14px 16px;font-size:15px;line-height:1.35;display:flex;flex-direction:column;justify-content:center;gap:4px}
.lm-cell small{display:none;font-family:ui-monospace,monospace;font-size:10px;letter-spacing:.06em;text-transform:uppercase;opacity:.6}
.lm-src{background:var(--paper);border:1px solid var(--line);color:var(--ink-2)}
.lm-anchor{background:var(--paper);border:1px solid var(--line)}
.lm-anchor span{font-weight:600;text-decoration:underline;text-decoration-color:var(--accent);text-decoration-thickness:3px;text-underline-offset:3px}
.lm-dest{background:var(--ink);color:#fff;font-weight:600}
.lm-arrow{position:relative}
.lm-arrow::before{content:"";position:absolute;left:6px;right:10px;top:50%;height:2px;background:var(--ink);opacity:.35}
.lm-arrow::after{content:"";position:absolute;right:8px;top:50%;width:8px;height:8px;border-top:2px solid var(--ink);border-right:2px solid var(--ink);transform:translateY(-50%) rotate(45deg);opacity:.5}
@media (max-width:680px){
  .lm-head{display:none}
  .lm-row{grid-template-columns:1fr;background:var(--paper);border:1px solid var(--line);border-radius:16px;padding:6px}
  .lm-cell{border:0;border-radius:10px;padding:10px 12px}
  .lm-cell small{display:block}
  .lm-arrow{height:16px}
  .lm-arrow::before{left:50%;right:auto;top:0;bottom:4px;width:2px;height:auto}
  .lm-arrow::after{left:50%;right:auto;top:auto;bottom:2px;transform:translateX(-50%) rotate(135deg)}
}